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Bottom of the pyramid ppt

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In , Professors C. Prahalad and Stuart L. Both men expanded this definition of BOP in their subsequent writing e. The BOP is estimated to comprise between four billion and five billion people. There is neither glory nor fortune at the bottom of the pyramid—it is all a mirage.
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Investing at the Bottom of the Pyramid - PowerPoint PPT Presentation

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The Bottom of The Pyramid

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Simple Pyramid PowerPoint Tutorial

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Marketers around the world are discovering that there is a fortune to be made by targeting their efforts at the Bottom Billion or those who are near the lower end of the income pyramid. This means that they can market specific products and brands to these customers who traditionally were served by local brands and other products from the unorganized industry. The term Fortune at the Bottom of the Pyramid has been coined by the noted management expert and author, C K Prahalad, and describes the business opportunity that marketers have if they are smart enough to target this segment. The targeting of brands and products like Sachet Shampoos and Mini Cola bottles appeals to this segment as they usually do not have the capacity to buy bigger sized products as their daily consumption is dictated by the wages that they get.
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