A promotional model is a model hired to drive consumer demand for a product, service, brand, or concept by directly interacting with potential customers. A majority of promotional models typically tend to be conventionally attractive in physical appearance. They serve to make a product or service more appealing and can provide information to journalists and consumers at trade show and convention events. Promotional models are used in motorsports, other sports such as dart competitions or at trade shows, or they can act as "spokesmodels" to promote a specific brand or product in advertisements. During the s, controversies over the used of scantily-clad promotional models in sports events and trade shows, involving claims that the practice is sexist, led to a decrease in the hiring of these models.
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Trade Show Model Jobs - Promotional Modeling Careers - Event staffing Jobs
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Orlando Promotional Models and Trade Show Models
We understand that exhibition campaigns are not only about attractive presentation. Your brand's message also needs to be verbally communicated to highlight its benefits to prospective clients and assist in driving loyalty and conversion. We love our sports, so we have a particular passion for sports events. Sports is about understanding the fan, understanding the game and having the passion and enthusiasm to engage with the fan at their level. The professional image and etiquette associated with conferences is very different, for example, to that of tradeshows.
Promotional modelling is a great way to get into the world of modelling. Promotional models are used at store openings, clubs, trade shows and public events to promote a business, service or product. This can involve handing out leaflets, chatting to visitors or maybe getting visitors to fill out a competition form. Whatever type of promotion modelling is offered, its a good introduction to modelling and can earn you some extra money. Both male models and female promotion models are needed by our clients to promote their products, but generally female models are requested more often for promotional assignments.