Media influence on teenagers can be deliberate — for example, advertising is often directed at children and teenagers. This means that children and teenagers are increasingly conscious of brands and images. Media influence can also be more indirect. An example of this might be the increasing sexualisation of content in advertising, magazines, television shows and music videos. Other kinds of media feature violent imagery and coarse language — for example, video games and song lyrics.
Advertising Influences on Teens
The Affects of False Advertising on Teens Essay - Words | Bartleby
The effects of advertising on body image have been studied by researchers, ranging from psychologists to marketing professionals. Particularly, the body image advertising portrays affects our own body image. Of course, there are many other things that influence our body image: parenting, education, intimate relationships, and so on. The popular media does have a big impact, though"  This is because thousands of advertisements contain messages about physical attractiveness and beauty , examples of which include commercials for clothes, cosmetics, weight reduction, and physical fitness. Researchers, such as Mary Martin and James Gentry, have found that teen advertising reduces teenagers' self-esteem by setting unrealistic expectations for them about their physical appearances through the use of idealized models. In contrast, researchers, including Terry Bristol, have found teenagers to be generally unaffected by these advertisements due to the idea that repeat exposure can create an immunity to images and messages in advertisements.
How Does Marketing Affect Teens?
Television, magazines, phones, and Internet all contribute to the global epidemic of false advertising. Millions of Americans have a television or the most current news in there home, which contributes to society always wanting to be someone their not. As a consumer we get bombarded with ads for different services or products that just. In order for them to, they have targeted a particular group of people which are teens. They advertisers make teens believe that before they teens can be accepted into society, they teens have to be this.
Further, members of the teen market spend most of their time in a digital environment. Advertisers use specific methods to target teen consumers, who not only are easily influenced, but who spread awareness to their friends through social media networks. While this is good for advertisers, some psychologists are concerned about marketing to this media-savvy audience, suggesting the negatives may have long-lasting repercussions. Teens today are part of what is known as the "Z" generation, which is the million-plus Americans born in or later, according to the California Teachers Association. Generational experts say this demographic is hard to define due to differing opinions on the start and stop ages of their "Generation X" and "Generation Y" forerunners.